A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.
The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 206 mm
Breite: 266 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-0-13-703498-7 (9780137034987)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
PART 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
