For Strategic Management courses
Provides a case book to accompany a Strategic Management course.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 254 mm
Breite: 204 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-0-13-187130-4 (9780131871304)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
About the Author
Dr. Fred R. David is the sole author of three mainstream strategic-management textbooks: (1) Strategic Management: Concepts and Cases, (2) Strategic Management Concepts, and (3) Strategic Management Cases. These texts have been on a two-year revision cycle since 1986, when the first edition was published. They are among the best if not the best-selling strategic-management textbooks in the world and are used at more than 400 colleges and universities. Prestigious universities that have used these textbooks include Harvard University, Duke University, Carnegie-Mellon University, John Hopkins University, the University of Maryland, University of North Carolina, University of Georgia, Florida State University, San Franciso State University, and Wake Forest University.
The Concepts version of this strategic-management textbook has been translated and published in Chinese, Japanese, Pharsi, Spanish, Indonesian, Indian, Thai, and Arabic, and is widely used across Asia and South America. It is the best-selling strategic-management textbook in Mexico, China, Peru, Chile, Japan, and number two in the United States. Approximately 90,000 students read Dr. David's textbook annually as well as thousands of businesspersons. The book has led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline.
A native of Whiteville, North Carolina, Fred R. David received a B.S. degree in Mathematics and an MBA from Wake Forest University before being employed as a bank manager with United Carolina Bank. He received a Ph.D. in Business Administration from the University of South Carolina where he majored in Management. Currently, the TranSouth Professor of Strategic Management at Francis Marion University (FMU) in Florence, South Carolina, Dr. David has also taught at Auburn University, Mississippi State University, East Carolina University, the University of South Carolina, and the University of North Carolina at Pembroke. He is the author of 150 referred publications, including 39 journal articles, 53 Proceedings publications, and 58 business policy cases. David has articles published in such journals as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, and Advanced Management Journal. He serves on the Editorial Review Board of the Advanced Management Journal.
Dr. David has received a Lifetime Honorary Professorship Award from the Universidad Ricardo Palma in Lima, Peru. He delivered the keynote speech at the twenty-first Annual Latin American Congress on Strategy hosted by the Centrum School of Business in Peru. Dr. David recently delivered an eight-hour Strategic Planning Workshop to the faculty at Pontificia Universidad Catolica Del in Lima, Peru, and an eight-hour Case Writing/Analyzing Workshop to the faculty at Utah Valley State College in Orem, Utah. He has received numerous awards, including FMU's Board of Trustees Research Scholar Award, and the university's Award for Excellence in Research given annually to the best faculty researcher on campus, and the Phil Carroll Advancement of Management Award, given annually by the Society for the Advancement of Management (SAM) to a management scholar for outstanding contributions in management research.
David served for three years on the Southern Management Association's Board of Directors Through his Web site, www.checkmateplan.com, Dr. David actively assists businesses across the country and around the world in doing strategic planning. He has developed and markets the CheckMATE Strategic Planning Software, which is an industry-leading business planning software package (www.checkmateplan.com).
Manufacturing Companies
Computers
1. Apple Computer, 1
2. Dell Computer
Beverage
3. PepsiCo
4. Molson Coors
Food
5. Hershey Foods
6. Kellogg
7. Freddo Ice Cream (in Argentina), 2
Pharmaceuticals
8. Merck
9. Pfizer
Sports-Oriented
10. Callaway Golf, 1
11. Harley-Davidson, 1
Personal Care Products
12. Liz Claiborne
13. Procter & Gamble
Household Products
14. Samsonite Corp.
15. Mohawk Industries
Automobiles
16. General Motors
Service Companies
Telecommunications
17. Verizon, 1
18. XM Satellite Radio
Airlines
19. Jet Blue
12. AirTran
Trucking
21. USA Truck
22. Yellow Roadway Corp.
Hospitality
23. Harrahs Entertainment
24. Royal Caribbean Cruise, 1
25. HostelWorld.Com (in Ireland), 2
Retailers
26. Best Buy
27. Kroger
28. Home Depot
29. WalMart Mexico - (in Mexico), 2
30. Grupo Gigante (in Mexico), 2
NonProfit Organizations
31. Saddleback Church (in California)
32. Metro Ministries (in New York City)
33. Denver International Airport
34. United States Postal Service, 1
35. American Red Cross, 1
Financial
36. Banco Rio (in Argentina), 2
37. Wells Fargo
38. Janus Capital Group
Note - 1. These 7 cases are fully updated from F. David's 10th ed. textbook. Thus 31 of the 11th ed.
cases are brand new.
2. These 5 companies are headquartered outside the USA.