(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) INTRODUCTION.
How to Analyze a Business Policy Case.
Instructions for Using The Strategy Formulator Software.
I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.
CASES. (NOTE: *= New to This Edition. All Cases Updated with 1999 Financial Information.)
Service Companies.
Internet Companies. 1. E-Trade, Inc.-2000, Phillip Lynn. * 2. E-Bay Inc.-2000, Stephen M. Giordano. * 3. Amazon.com, Inc.-2000, Phillip Bartlett and Fred David. *Retailers. 4. The Limited, Inc.-2000, Jill Austin. 5. Wal-Mart Stores Inc.-2000, Amit Shah and Tyra Phipps. 6. Target Corporation-2000, Henry H. Beam.Hotel and Gaming. 7. Mandalay Resort Group-2000, John Ross. 8. Harrahs Entertainment, Inc.-2000, Mary R. Dittman.Banks. 9. First Union Corporation-2000, Brian E. Williamson. *10. Wachovia Corporation-2000, Jule Eldridge III. *Zoos and Clubs.11. The Audubon Institute-2000, Caroline Fisher and Claire J. Anderson.12. Riverbanks Zoological Park and Botanical Garden-2000, Carolyn R. Stokes and Eugene M. Bland.13. The Classic Car Club of America-2000, Matthew C. Sonfield.Hospitals.14. M.D. Anderson Biomedical Services Department, Paul Reed, et. al.15. Quorum Health Group, Inc.-2000, Teresa DeWitt Dullaghan. *Travel.16. Greyhound Lines, Inc.-2000, James Harbin.17. Carnival Corporation-2000, Mike Keefe et al.18. Southwest Airlines Co.-2000, Amit Shah and Charles R. Sterrett.Churches.19. Central United Methodist Church-2000, Robert T. Barrett.20. Elkins Lake Baptist Church-2000, Paul Reed et al.Railroad.21. RailTex, Inc.-2000, Paul Reed et al. Manufacturing Companies.
Transportation.22. Harley-Davidson, Inc.-2000, Ricky Cox.23. Winnebago Industries, Inc.-2000, Eugene M. Bland and John G. Marcis.Cosmetics.24. Avon Products, Inc.-2000, James Camerius.25. Revlon, Inc.-2000, M. Jill Austin.Food.26. Pilgrim's Pride Corporation- 2000, James L. Harbin.27. H.J. Heinz Company-2000, Henry H. Beam.28. Hershey Foods Corporation- 2000, Forest R. David.Aerospace.29. The Boeing Company-2000, Carolyn R. Stokes.30. Lockheed Martin Corporation-2000, Wayne Chamblee. *Computers.31. Dell Computer Corporation-2000, Cindy R. Smith.32. Apple Computer, Inc.-2000, David Stanton.33. Compaq Computer Corporation-2000, Maria Margiotis. *34. Research in Motion-2000, David Griffin. *Medical.35. Stryker Corporation-2000, Henry H. Beam.36. Biomet, Inc.-2000, Satish P. Deshpande.Magazines.37. Playboy Enterprises, Inc.-2000, Kay W. Lawrimore and Fred R. David.38. Readers Digest Association, Inc.-2000, Caroll Braddock. *Footwear.39. Nike, Inc.-2000, M. Jill Austin.40. Reebok International, Ltd.-2000, Angela G. Page. *Tobacco.41. UST, Inc.-2000, Marilyn M. Helms and Fred R. David.
