Media matters to politicians, celebrities, advertisers, teachers, and to anyone who depends on media for information, or finds themselves affected by their representations and images. A detailed linguistic analysis of media enriches our understanding of the power of language and informs readers how they are positioned by such linguistic representations. This book is concerned with the analysis of language in various media and textual examples from talk-back television chat shows, advertisements, editorials and news stories are used to provide a critical awareness of language in the media. The linguistic elements examined encompass rhetorical structures, semiotics, back channeling cues, and sequencing. Readers will have a better understanding of media language analysis and the theories that underpin it. Some of the papers were originally presented at an International Conference on Language and Communication in the Media and held in Kuala Lumpur, Malaysia from April 27-29, 2004. Other papers have been solicited.
Reihe
Duisburg Papers on Research in Language and Culture
62
Sprache
Verlagsort
Frankfurt a.M.
Deutschland
Zielgruppe
Editions-Typ
Illustrationen
Maße
Höhe: 21 cm
Breite: 14.8 cm
Gewicht
ISBN-13
978-3-631-53753-4 (9783631537534)
Schweitzer Klassifikation
The Editors: Maya Khemlani David is a Professor at the Faculty of Languages and Linguistics, University of Malaya, a Research Fellow with UPSI, Malaysia and an Honorary Fellow of the Institute of Linguists, United Kingdom.
Hafriza Burhanudeen is a lecturer at the School of Language Studies and Linguistics, Faculty of Social Sciences and Humanities, University Kebangsaan Malaysia and she is also the coordinator for International Affairs at the Centre for Graduate Studies, UKM.
Ain Nadzimah Abdullah is attached to the English Language Department in the Faculty of Modern Languages and Communication Universiti Putra, Malaysia. Her interest is in sociolinguistics.
Contents: Lachman M. Khubchandani: Mass Media, Plural Societies and 'Right to Communicate': Exploring A New Communication Order - Hafriza Burhanudeen: Discourses of Difference: The Water Issue between Malaysia and Singapore - Maya Khemlani David: Media Framing of a Rape and Murder of a Child in English dailies in Malaysia - Ng Siew Hua/Chan Swee Heng: Argumentation as a Communicative Goal: Strategies that Newspaper Editorials Use - Zuraidah Mohd Don/Lean Mei Li: Metaphors of Embodiment and the Media Reporting of AIDS - Maya Khemlani David/Kuang Ching Hei: Revisioning Aging: A Semiotic Analysis of a New Magazine - Mahmud Hasan Khan/Adrian Hare: Newsmagazine Stories: Whose Agenda is that by the Way? - Andrew Tolson: Conversational Controversies in Broadcast News - Muhammed Shahriar Haque: Media Discourse: Television News as a Form of Entertainment/Popular Culture - Ahmad Daud Ibrahim/Shameem Rafik-Galea: Back Channeling in Media Discourse: The Case of a Malaysian Talk Show - Jariah Mohd Jan: Entertainment Talk on Television: Will they Ever Go Away? - David Yoong Soon Chye: Boycotting an International Tourism Company: A Critical Discourse Perspective - Biook Behnam/Hanieh Piadeh: Discourse of Advertising: A Comparative Study of Advertisements in English and Persian - Faridah Noor Mohd. Noor/Vasanthi Thirunavuk Arasoo: Persuasion in the Advertisements of Local Private Institutions of Higher Learning.
