A practical strategy guide for building profitable customer relationships using the latest AI science and tech
The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.
Inside the book:
Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think
Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services
Discussions of ethical guidelines to guide your organization's data and customer communication practices
Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.
Sprache
Verlagsort
Maße
Höhe: 234 mm
Breite: 158 mm
Dicke: 21 mm
Gewicht
ISBN-13
978-1-394-31954-1 (9781394319541)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
THOMAS H. DAVENPORTis a Co-Founder of the International Institute for Analytics. He's also a Fellow at the MIT Initiative on the Digital Economy and a Senior Advisor to Deloitte Analytics. He teaches analytics and big data in executive programs at Babson, Harvard Business School, and the Sloan School of Business at MIT.
JIM STERNE is the Founder of the eMetrics Summit and a Co-Founder and Board Chair of the Digital Analytics Association. He is the author of 101 Things You Should Know About Marketing Optimization Analysis, Social Media Metrics, and The Devil's Data Dictionary.
Autor*in
Babson College, MA, USA
eMetrics Summit; Digital Analytics Association
About the Authors ix
Acknowledgments xi
Introduction 1
Chapter 1 The Broken Promise of Customer Data and Technology 9
Chapter 2 The Future Is Here, but Unevenly Distributed 33
Chapter 3 Better AI: Generative AI as a Catalyst for Change 51
Chapter 4 Better Data 77
Chapter 5 Better Personalization and Hyper-Personalization 97
Chapter 6 Better Customer Voice Analysis and Action 115
Chapter 7 Better Task Automation with AI Agents 143
Chapter 8 Better Customer-Facing Operations 161
Chapter 9 Better Customer Analytics and Data Science 187
Chapter 10 Better Ethics 209
Chapter 11 The Customer of Tomorrow 225
Index 249
