Brand Personality Scale developed by Jennifer Aaker (1997) consisted of 15 facets having 42 personality traits. This books aims at looking at those 42 personality traits from the perspective of product category of Smartphone's/ Mobile Handsets. The objective was to prove the relevance of theoretical models and its practical essence. Thus, this book aims at explaining the theoretical model and its research perspective.
Sprache
Maße
Höhe: 220 mm
Breite: 150 mm
Dicke: 4 mm
Gewicht
ISBN-13
978-613-9-82983-5 (9786139829835)
Schweitzer Klassifikation
Dr. Anupama Chirag Dave, Assistenzprofessorin - MBA, B.Com, MBA (Marketing), M.Com, Ph.D. (Marketing), UGC - NET (Management) Dr.Mamta Brahmbhatt, außerordentliche Professorin - MBA, BBA, DCA, MBA (Finanzen), M.Com (Business/Finanzen), Ph.D. (Bankmanagement), UGC_NET (Management), GSLET(Handel).
