The aim of this book is to provide complete coverage of the new business GNVQ Level 3 and A Level Business Studies, and should be appropiate for many business courses at this level. It allows lectures to recommend a single textbook to cover the whole of the core syllabus for A Level as well as the mandatory units of business GNQs (as indicated in a syllabus analysis grid), and gives students concise information on the themes, knowledge and skills required. All chapters include self-assessment tasks, summaries, review questions, examination practice questions and assignment activities. It covers the major business themes including organisations and goals, marketing, financial resources, human resources, physical resources, administrative systems and innovation and change.
Reihe
Sprache
Verlagsort
Zielgruppe
Für die Erwachsenenbildung
Für höhere Schule und Studium
Maße
Höhe: 275 mm
Breite: 215 mm
ISBN-13
978-1-85805-016-4 (9781858050164)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
The business environment. Business enterprise. External influences on business. The market mechanism. Business and the economy. Marketing and market research. The marketing mix. Product and price. The marketing mix - promotion and place. Business finance. Financial Record keeping. Business performance. Human resources in organisations. Organisational behaviour. Employer and employee relations. Production processes and control. Business and international economy. Business information systems. Innovation and change. Data analysis presentation. Starting and running your own business.
