John Daniels and Lee Radebaugh share their first hand knowledge of international business through this new edition of their market leading textbook. This textbook thoroughly discusses the differences faced in international environments, the overall strategies that companies can take, and the functional alternatives for operating abroad. Cited as having the widest coverage of all International Business textbooks, Daniels and Radebaugh have added the internationalization process to many chapters a nd have extensively revised the strategy chapters for this edition. To make learning (and teaching!) more interesting this book is overflowing with colorful maps, strong opening and closing cases, and current examples. Available with GLOBE (CD-ROM with electronic Atlas and exercises).
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 260 mm
Breite: 210 mm
Dicke: 40 mm
Gewicht
ISBN-13
978-0-201-84618-8 (9780201846188)
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Schweitzer Klassifikation
I. BACKGROUND FOR INTERNATIONAL BUSINESS. 1. International Business: An Overview. II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS. 2. The Cultural Environments Facing Business. 3. The Political and Legal Environments Facing Business. 4. The Economic Environment. III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT. 5. International Trade Theory. 6. Governmental Influence on Trade. 7. Economic Integration and Cooperative Agreements. 8. Foreign Direct Investment. IV. WORLD FINANCIAL ENVIRONMENT. 9. Foreign Exchange. 10. The Determination of Exchange Rates. V. THE DYNAMICS OF INTERNATIONAL BUSINESS-GOVERNMENT RELATIONSHIPS. 11. The Impact of the Multinational Enterprise. 12. International Business Diplomacy. VI. OPERATIONS: SELECTING AND IMPLEMENTING INTERNATIONAL OPTIONS. 13. Country Evaluation and Selection. 14. Collaborative Strategies. 15. Control. VII. OPERATIONS: MANAGING BUSINESS FUNCTIONS INTERNATIONALLY. 16. Marketing. 17. Export and Import Strategies. 18. Global Operations Management and Sourcing Strategies. 19. Multinational Accounting and Tax Functions. 20. The Multinational Finance Function. 21. Human Resource Management.
