This text is a discussion of the differences faced in international environments, overall company strategies and functional alternatives for operating abroad. The coverage includes evolution of strategy, strategy of direct invest and geographic strategy in the internationalization process. Included are updated examples, cases and applications. Each chapter contains an "Ethical Dilemma".
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Gewicht
ISBN-13
978-0-201-76733-9 (9780201767339)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Autor*in
Brigham Young University, USA
Part 1 - Background for International Business: 1. International Business: An Overview.Part 2 - Comparative Environmental Frameworks: The Cultural Environments Facing Business.2. The Political and Legal Environments Facing Business.3. The Economic Environment.Part 3 - Theories and Institutions: Trade and Investment: International Trade Theory.4. Governmental Influence on Trade.5. Economic Integration and Co-operative Agreements.6. Foreign Direct Investment.Part 4 - World Financial Environment: Foreign Exchange.7. The Determination of Exchange Rates.Part 5 - The Dynamics of International Business-Government Relationships: The Impact of the Multinational Enterprise.8. International Business Diplomacy.Part 6 - Operations: Selecting and Implementing International Options: Country Evaluation and Selection.9. Collaborative Selection.10. Control.Part 7 - Operations: Managing Business Functions Internationally: Marketing.11. Export and Import Strategies.12. Global Operations Management and Sourcing Strategies.13. Multinational Accounting and Tax Functions.14. The Multinational Finance Function.15. Human Resource Management.
