This edition has been revised to add emphasis to the issues of culture, the environment, small businesses, import and export, and ethics. This edition reflects the changes in Eastern Europe and elsewhere, and includes "ethical dilemma" exercises in each chapter.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Höhe: 267 mm
Breite: 210 mm
Gewicht
ISBN-13
978-0-201-56626-0 (9780201566260)
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Schweitzer Klassifikation
Autor*in
Brigham Young University, USA
International business - an overview; case - Euro Disney; case - Blockbuster Video; the human and cultural environments facing business; case - Parris-Rogers International (PRI); case - John Higgins; the political and legal environments facing business; case - the Taipan's dilemma; Bata Ltd; the economic environment; case - McDonald's Corporation; case - Motorola in China; international trade theory; case - Sri Lankan trade; case - the cashew; governmental influence on trade; case - automobile imports; oilseed trade negotiations; economic integration and cooperative agreements; case - Ford in Europe; case - Snider Mold Co. and NAFTA; foreign direct investment; case - Bridgestone Tire Company; case - Electrolux acquisition; foreign exchange; case - foreign travels, foreign exchange travails; case - the Mexican Peso; the determination of exchange rates; case - the Chinese Renminbi; case - the Japanese Yen; country evaluation and selection; case - Ford Motor Company; case - Mitsui in Iran; the impact of the multinational enterprise; case - MNEs in Canada; case - foreign real-estate holdings in the United States; international business diplomacy; case - Aramco; case - PepsiCo in India; export and import strategies; case - Grieve Corporation; case - Sunset Flowers of New Zealand, Ltd; collaborative strategies; case - Grupo Industrial Alfa S.A. (GIASA); case - international airline alliances; control; case - Nestle; case - Westinghouse; marketing; case - Marks & Spencer; case - source Perrier; sourcing and production strategies; case - Black & Decker; case - Applied Magnetics Malaysia (AMM); the Coca-Cola Company; case - the Coca-Cola Company; case - Daimler-Benz and a US listing; the multinational finance function; case - NCR's risk management strategy; case - LSI Logic Corp; human resource management; case - Dow's international management development; case - Office Equipment Company.