Modern Communication with Social Media

This book explores the evolution of communication, communication media, and covers social media in detail. The book examines some of the most popular social media platforms available today. The book begins with exploring the evolution and history of communication and communication media through the centuries. The book then moves on to introduce social media in detail. It describes some of the most popular social media platforms available today. The book also covers an analysis of various social media management tools. The second edition of the book improves upon the existing content with newer tools and platforms and removes outdated content. It also touches upon cutting-edge topics such as Artificial Intelligence (AI) and its impact on social media, ethics and responsibility in social media, measurement and analytics, and social media marketing and advertising. By the end of this book, readers would be familiar with basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as X, Instagram, Facebook, etc. Readers will also gain insights into advanced concepts like social media ethics, analytics, marketing and the role of AI in shaping the digital landscape. WHAT YOU WILL LEARN ¿ Identify the need for communication. ¿ Trace the history and growth of communication. ¿ Understand the basics of communication. ¿ Identify various forms and types of communication as well as communication channels. ¿ Identify the features and benefits of social media. ¿ Understand the basics of social media platforms. ¿ Gain familiarity with popular social media platforms. ¿ Utilize social media management tools to manage social media platforms. WHO THIS BOOK IS FOR This book is designed to cater to all kinds of audiences, including undergraduates, graduates, and others who are looking to familiarize themselves with communication concepts and social media.