The essential introduction to graphic design for the digital era
Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill.
As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design.
Master the principles, elements, and tools of design
Delve into typography, color, and layout for print and screen
Understand coding requirements and information architecture
Design for apps, social media, mobile devices, and more
Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace-expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.
Auflage
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 218 mm
Breite: 221 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-1-119-34316-5 (9781119343165)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Abbie Vickress is a lecturer teaching at Buckinghamshire New University (in the UK) on the undergraduate Graphic Arts programme and at London's Royal College of Art on the postgraduate Visual Communications programme. She is also a freelance graphic designer. Abbie specialises in socially and politically engaged research and topics using a range of graphic mediums including print and e-books, websites, social media, films exhibitions and conferences.
Sandra Stewart is the Associate Dean for Academics at Drexel University's Westphal College of Media & Arts Design.
Introduction 6
Part One: Principles 8
Chapter One: Research and Concepts
Basics of research 10
Linear reasoning/lateral thinking 14
Exploratory drawing 16
Visualizing ideas 18
Theories of image and text 20
Audiences, markets, and concepts 24
Scheduling, organizing, and finalizing 26
Chapter 1: Assignments 30
Chapter Two: Fundamentals of Composition
Basics of composition 32
Form and space 36
Symmetry/asymmetry 38
Basic principles of design layout 40
Styles of layout 44
Pace and contrast 46
Size and format 50
Identity and extended systems 52
Photography and illustration 56
Chapter 2: Assignments 60
Chapter Three: Fundamentals of Typography
Typography and meaning 62
The anatomy of type 64
Understanding and selecting typefaces 66
Spacing 72
Readability and legibility 76
Typographic emphasis and hierarchy 78
Typographic rules/boxes and ornaments 82
Text as image 84
Chapter 3: Assignments 86
Chapter Four: Fundamentals of Color
Color terminology 88
Color legibility, contrast, and harmony 92
Color associations 94
Color as information 96
Chapter 4: Assignments 98
Part Two: Practice 100
Chapter Five: Tools and Technologies
Photography basics and sourcing images 102
Page-assembly programs 106
Photoshop 110
Illustrator 114
Animate and After Effects 118
Chapter 5: Assignments 120
Chapter Six: Print Production and Presentations
Preparing files for print 124
Creating a convincing presentation 128
Paper stocks and finishing 130
Printed color 132
Print media 134
Digital printing 136
Correcting color proofs and press check 138
Chapter 6: Assignments 140
Chapter Seven: Web Design
Project development process overview 142
Project structures 148
Web tools 150
Initial consultations 154
Information architecture (IA) 156
Flowcharts and wireframes 158
Common elements of a web layout 162
Designing for the web 164
Mobile application design 170
Working with content management systems 173
Banner ad design 176
Search engine optimization (SEO) 178
Online portfolios 180
Chapter 7: Assignments 184
Chapter Eight: Expert Paths 188
Glossary 198
Bibliography 202
Online resources 203
Index 204
Acknowledgments 208
