Readings in International Business

Preface. Part I: The Global Environment: 1. The World Trade Organization-Perspectives and Prospects: Michael R. Czinkota (Georgetown University). 2. America's New World Trade Order: Michael R. Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin). 3. Global Neighbours: Poor Relations: Michael R. Czinkota (Georgetown University). 4. Assessment of Shifting Global Competitiveness: Patent Applications and Grants in Four Major Trading Countries: Masaaki Kotabe and Eli P. Cox III (University of Texas at Austin). Part II: The Role and Influence of Government: 5. Export Controls: Providing Security in a Volatile Environment: Michael R. Czinkota (Georgetown University) and Erwin Dichtl (Universitat Mannheim). 6. A Marketing Perspective of the US International Trade Commission's Antidumping Actions - An Empirical Inquiry: Michael R. Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin). 7. A National Export Assistance Policy for New and Growing Businesses: Michael R. Czinkota (Georgetown University). 8. State Government Promotion of Manufacturing Exports: A Gap Analysis: Michael R. Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin). Part III: Management Dimensions: 9. Revisiting Multinational Firms' Tolerance For Joint Ventures: A Trust-Based Approach: A. Madhok (University of Utah). 10. The Role of Strategic Alliances in High-Technology New Product Development: Masaaki Kotabe and K. Scott Swan (University of Texas at Austin). 11. The Return of 7-Eleven from Japan: The Vanguard Program: Masaaki Kotabe (University of Texas at Austin). Part IV: Marketing Dimensions: 12. Product Development the Japanese Way: Michael Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin). 13. The 'Depth' of the Japanese Market Orientation: A Comparison Across Ranks and Functions with US Firms: Masaaki Kotabe (University of Texas at Austin) and Aldo R. Lanctot, Jr. (Dell Computer Corporation, Advanced Technology Group). 14. Marketing in Central and Eastern Europe: An Assessment of Strategic Options: Michael R. Czinkota (Georgetown University), Helmut Gaisbauer Wirtschafts Universitat Wien) and Reiner Springer (Wirtschafts Universitat Wien). Part V: Financial and Accounting Dimensions: 15. Exchange Rate Fluctuations, Pass-Through, and Market Share: Kenichi Ohno (Economist, International Monetary Fund, Middle Eastern Department). 16. Options Thinking and Platform Investments: Investing in Opportunity: Bruce Kogut (Nalin Kulatilaka). 17. Another Hidden Edge - Japanese Management Accounting: Toshiro Hiromoto (Hitotsubashi University, Tokyo). Part VI: Implementing Global Strategy: 18. How the US Can be Number One Again: Resurrecting the Industrial Policy Debate: Peter R. Dickson (University of Wisconsin-Madison) and Michael R. Czinkota (Georgetown University). 19. Global Sourcing Strategy in the Pacific: American and Japanese Multinational Companies: Masaaki Kotabe (University of Texas at Austin). 20. Third Generation R & D: Mark Kelser, Diana Kolstad and W. E. Clarke (All Chemicals Practice, Arthur D. Little, Inc.). Part VII: Emerging Issues: 21. It Pays to Be Green: The Managerial Incentive Structure and Environmentally Sound Strategies: Giulio M. Gallarotti (Wesleyan University). 22. Globalization Versus Regionalization: Which Way For the Multinational?: Allen J. Morrison (University of Western Ontario), David A. Ricks (University of South Carolina College) and Kendall Roth (University of South Carolina). 23. Sustainable Development vs. Global Environment: Resolving the Conflict: S. Fred Singer (University of Virginia). Index.