This abridged version of "International Business" offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research.
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
6 illustrations, tables, figures
Maße
Höhe: 254 mm
Breite: 203 mm
Dicke: 25 mm
Gewicht
ISBN-13
978-0-03-000659-3 (9780030006593)
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Schweitzer Klassifikation
Autor*in
Rockland Community College, USA
Introduction to global business theory and practice; the global business imperative; the impact of culture on global business; theories of global trade and investment; the global business environment; the balance of payments - the international economic activity of the nation; foreign exchange, global financial markets and the international monetary system; economic integration and emerging market economies; environmental considerations in global business operations; national trade and investment policies; the legal environment and political risk; organization, Management, and control of global operations; global marketing; strategic planning and business research; global business entry; the marketing mix for products and services; physical distribution; international finance and the future; international finance; the future.
