Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Illustrationen
Maße
Höhe: 229 mm
Breite: 157 mm
Dicke: 30 mm
Gewicht
ISBN-13
978-0-324-22258-6 (9780324222586)
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Schweitzer Klassifikation
Preface 1. The Drive to Internationalize 2. Building the Knowledge Base: Research 3. Export Modes 4. Export Intermediaries 5. Financial Management 6. The Role of Government in International Trade 7. Export Market Choice and Development 8. Product Adjustments 9. Pricing 10. Export Channel Management 11. International Transportation and Logistics 12. Export Communication and Promotion Strategy 13. The Export Marketing Plan
