Business to Business

Real paths to profit in the fastest-growing online opportunity yet--business-to-business e-commerce.. Companies on the Internet fast track are all abuzz about the unquestionable potential of B2B e-commerce. Reliable estimates suggest that a trillion dollars will be transacted over the Web in the next few years--and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to profit. They simply don't know how to get started. B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes huge B2B success stories such as Cisco Systems and Dell Computer, and smaller trailblazers including VerticalNet and eCredit.com, to illustrate how any company can navigate this space. Written by a frontrunner in the field, B2B breaks down a previously cryptic topic into easy-to-understand steps, and provides a how-to game plan for succeeding at the greatest opportunity yet in online commerce. }In B2B, its not a matter of winning or losingits getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce.
And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few yearsand the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to profit. They simply dont know how to move beyond the hype to get started. B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes phenomenal B2B success strategies such as those used by VerticalNet, Travelocity, and Cisco, and details smaller operations moving into the B2B market to illustrate how any company can navigate this space. Michael Cunningham, a leading expert in B2B strategy and technology, breaks this previously cryptic topic down into actionable steps. B2B, Cunningham explains, is as old as business itselfwhat is new is the speed at which new and more efficient business connections and services can be made. He describes specific ways B2B cuts transaction expenses, aggregates buying power, and exploits the efficiencies of single and specialized markets.
Not to be missed, B2B is the first book to provide a how-to game plan for succeeding at the greatest opportunity yet in online business. }