This text addresses the issue of how businesses need to include sustainable development in their commercial strategy. It makes the case for why companies must consider the environment along with their commercial orientation. With a concise, step-by-step overview of factors facing any director at this strategic level, the book explores generic strategic choices, and the strategic planning process in partnership with specific areas of finance, marketing, research and development. The emphasis on reviewing a practical range of options that will suit any organization is supported by case studies from multi-national and domestic businesses.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 279 mm
Breite: 216 mm
Dicke: 21 mm
Gewicht
ISBN-13
978-0-07-709133-0 (9780077091330)
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Schweitzer Klassifikation
Section I: Becoming Sustainable - The Challenge to Business.A Strategic Approach to the Environment.Sustainability - A Unifiying Goal.Ecological Management - Beyond the Boundaries.Section II: Foundations of Environmental Strategy.Strategic Options and the Planning Process.Financial Strategy and Environmental Accounting.Section III: Handbook of Functional Environment Strategies.Market Strategy and Sustainability.Research and Development Strategy.Operations Management Strategy.Procurement and Logistic Strategy.Human Resource Strategy.Communications and Public Affairs Strategies.Section IV: Implementing Environmental Strategy.Organizing for Environmental Change.Building a Sustainable Business.
