Social Game Design for Mobile Devices

Introduction



Why Mobile Social is different from core games





Value expectations from consumer



Play session length



Constant updates/iterations



Necessity of game design to extra $$ value constantly



Intense market saturation




Mistakes made since the advent of mobile social





Not pushing monetization hard enough



Launching too early



etc.




Genre and platform maturation - where we are now



Game design principles





Onboarding, FTUE



Designing for AEM



Compulsion loop - macro and micro




Using social in your design effectively





What to share, what not to



Appealing to biases



Role of friends in co-op and competitive games




What is MVP





Definition of MVP



Why utilize an MVP approach, versus the opposite



Various companies' MVP practices




Monetization





Shifting monetization landscape of mobile social



Monetization models most often employed today



How genre and demographic affect model selection



Designing for high conversion in freemium




Marketing





Likelihood of a pure viral success



Key strategies and tactics



Get a mkg partner? Or go alone?




Metrics to track





When to move from Beta to Launch



When to scale up marketing spend



Ongoing KPIs and other health metrics for your product




Launch strategy





Regional launches




Support partners





Ad aggregation



Install swaps



Localisation



etc




Glossary