Part 1 Market-driven strategy: market driven strategy; business and marketing; cases for part 1 - Bertelsmann AG - China; Wal-Mart; Euro Disney. Part 2 Situation analysis: market vision, structure, and analysis; segmenting markets; continuous learning about markets; cases of part 2 - Iridium LLC; Nike, Inc.; Campbell's Intelligent Quisine. Part 3 Designing market-driven strategies: market targeting and strategic positioning; relationship strategies; planning for new products; cases for part 3 - Johnson & Johnson; McDonald's; Apex Chemical. Part 4 Market-focused program development: strategic brand management; managing value chain relationships; pricing strategy; promotion, advertising, and sales promotion strategies; cases for part 4 - Hill's Pet Nutrition; Hewlett-Packard; Yoplait USA. Part 5 Implementing and managing market-driven strategy: designing market-driven organizations; strategy implementation and performance; cases for part 5 - Airbus Industries; United States Tobacco Co.; Motorola Inc.; Coca-Cola (Japan) Company; System Soft Corporation; Cima Mountaineering, Inc.; CUTCO International; Highlights for Children Inc.; L'Oreal Nederland B.V.; Capital; Amtech Corporation; During AG (Fottle); Optical Fiber Corporation; Murphy Brewery Ireland Limited; Golden valley Microwave Foods Inc.; The Bacova Guild Ltd. (A); Powrtron Corporation; Wind Technology; Dunkin Donuts; Stone & Lewis Health Care Products; Knark Television India; Wentworth Industrial Cleaning Supplies; LoJack Corporation.
