Part 1: Market-Driven StrategyChapter 1 Market Driven StrategyChapter 2 Business and MarketingCases for Part INokia CorporationPolaroid CorporationEuroDisneyPart II: Market-Driven AnalysisChapter 3 Market Vision, Structure, and AnalysisChapter 4 Segmenting MarketsChapter 5 Continuous Learning about MarketsCases for Part IIGatorade NikeCampbell SoupPfizer, Inc. Animal Health ProductsPart III: Designing Market-Driven StrategiesChapter 6 Market Targeting and Strategic PositioningChapter 7 Relationship StrategiesChapter 8 Planning for New ProductsCases for Part IIISamsung ElectronicsMcDonald'sApex ChemicalDunkin DonutsPart IV: Market-Focused Program DevelopmentChapter 9 Strategic Brand ManagementChapter 10Managing Value Chain RelationshipsChapter 11 Pricing StrategyChapter 12Promotion, Advertising, and Sales Promotion StrategiesChapter 13Sales Force, Internet, and Direct Marketing StrategiesCases for Part IVAmazon.comPier 1Virgin Group Ltd.Sun Microsystems Inc.Part V: Implementing and Managing Market-Driven StrategiesChapter 14Designing Market-Driven OrganizationsChapter 15Strategy Implementation and ControlCases for Part VOracle CorporationFord Motor Co.Fuji Photo Film Co.Part VI: Comprehensive CasesMicrosoft CorporationToys-R-UsEnterprise Rent-A-CarSlendertoneIntel CorporationPfizer, Inc. Animal Health Products (B)CaptialMartha Stewart Inc.Avon Products CorporationBlair Water Purifiers IndiaMurphy Brewery Ireland, Ltd.Apple Computer Inc.International Business MachinesL'Oreal Nederland B.V.The National Bicycle Industrial Co.Camar Automotive HoistSone and LewisHewlett-Packard, Co.Quaker Oats CompanyCUTCO InternationalLongevity Healthcare SystemsSystemSoft CorporationAmerican Express Corporate ServicesPowertron CorporationCima Mountaineering
