Since 2013, Elon Musk has been at war with car dealers in the United States. Battles have played out in legislative backrooms, courtrooms, governors' offices, and news media outlets across the country. As of now, Musk has won the war. Telsa has established a foothold across the country, sold over 2 million cars without using a dealer, established a loyal customer base, and overcome most states' franchise dealer laws. Direct Hit tells the story of this fight, taking readers into courtrooms and legislative halls where the dealers tried in vain to derail Tesla's advances. The book shares key insights on the strategic choices made by dealers, legacy car companies, and electric-vehicle startups. With a combination of historical narrative, blow-by-blow accounts of the Tesla wars, and a consideration of America's longstanding romance with the personal automobile, Direct Hit shares a uniquely American drama over cars and the people who sell them.
Sprache
Verlagsort
Illustrationen
Worked examples or Exercises
ISBN-13
978-1-009-68793-5 (9781009687935)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Daniel A. Crane is the Richard W. Pogue Professor of Law at the University of Michigan, An expert in antitrust law, he has written over 200 books and articles in that field. Since 2014, Professor Crane has been the leading academic voice on the controversies surrounding direct-to-consumer sales of automobiles in the United States.
Autor*in
University of Michigan Law School
Introduction; 1. The birth of the franchised dealer model; 2. Elon Musk's direct sales decision; 3. The empire strikes back; 4. It's the consumer, stupid!; 5. Legacies in the crossfire; 6. Crony capitalism in the motor city; 7. Strange bedfellows; 8. The others; 9. How Tesla turned the tide; 10. The road ahead.
