1: The dynamic nature of business, and risk and reward
2: The role of business enterprise
3: Customer needs
4: Market research
5: Market segmentation
6: The competitive environment
7: Business aims and objectives
8: Business revenues, costs and profits
9: Cash and cash flow
10: Sources of business finance
11: The options for start-up and small businesses
12: Business location
13: The marketing mix
14: Business plans
15: Business stakeholders
16: Technology and business
17: Legislation and business
18: The economy and business
19: External influences
20: Business growth
21: Changes in business aims and objectives
22: Business and globalisation
23: Ethics, the environment and business
24: Product
25: Price
26: Promotion
27: Place
28: Using the marketing mix to make business decisions
29: Business operations
30: Working with suppliers
31: Managing quality
32: The sales process
33: Business calculations
34: Understanding business performance
35: Organisational structure
36: Effective recruitment
