This text explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Drawing on firsthand experience in crisis management, Coombs provides detailed explanations about preparing for crises, detecting crisis, and preventing crisis.
Each aspect of the crisis is discussed from pre-crisis stage to evaluation of crisis management efforts and post-crisis actions--with the ultimate goal of saving lives, reputations, and financial resources.
A truly integrative and comprehensive text, Ongoing Crisis Communication is a crucial resource for students, professors, and practitioners interested in planning, practicing, or researching crisis management.
Key Features include:
- New and updated crises examples and case studies throughout
- Expanded and integrated coverage on the growing importance of the online environment to crisis communication and management
- Stronger discussion of crisis exercises, including why these activities need to be done
- New Case Study Appendix
- Discussion questions at the end of each chapter provide points for instructors of discuss with students.
Rezensionen / Stimmen
"Ongoing crisis Communications has done public relations professionals a favour by bringing together research from a number of disciplines that would have been difficult to find otherwise in a single book." -THE FINANCIAL EXPRESS -- The Financial Express "This new second edition of a classic updates crisis examples and case studies but retains its multidisciplinary coverage to provide an integrated approach to crisis communication and the entire management process" -THE MIDWEST BOOK REVIEW -- James A. Cox * The Midwest Book Review * "An important college-level guide for both undergrad and graduate courses in public relations, management, or crisis communications." -MIDWEST BOOK REVIEW -- Midwest Book Review - Internet Bookwatch, September 2007 * Midwest Book Review - Internet Bookwatch, September 2007 *
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Maße
Höhe: 229 mm
Breite: 152 mm
ISBN-13
978-1-4129-4991-0 (9781412949910)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.
1. A Need for More Crisis Management Knowledge
Crisis Management Defined
Importance of Crisis Management
Discussion Questions
2. Outline for an Ongoing Approach to Crisis Management
Initial Crisis Management Framework
Outline of the Three-Staged Approach
Discussion Questions
3. Prevention: Finding Warning Signs
Contributing Organizational Functions
Sources to Be Scanned
Information Collection
Information Analysis/Knowledge Creation
Crisis Sensing Mechanism
Conclusion
Discussion Questions
4. Taking Preventative Measures
Basic Crisis Prevention Process
Issues Management
Risk Management
Reputation Management
Conclusion
Discussion Questions
5. Crisis Preparation Part One
Diagnosing Crisis Vulnerabilities
Crisis Types
Crisis Management Teams
Special Considerations
The Spokesperson
Conclusion
Discussion Questions
6. Crisis Preparation Part Two
The Crisis Management Plan
Preparation of the Crisis Communication System
Conclusion
Discussion Questions
7. Crisis Recognition
Selling the Crisis
Crises and Information Needs
Conclusion
Discussion Questions
8. Crisis Response
Form and the Crisis Response
Content and the Crisis Response
Follow-up Communication
Conclusion
Discussion Questions
9. Post-Crisis Concerns
Crisis Evaluation
Institutional/Organizational Memory
Post-Crisis Actions
Conclusion
Discussion Questions
10. Final Observations and Lessons
Crisis Management is Ongoing
Knowledge, Skills, and Traits
Crisis Management Procedures
New Communication Technologies
Final Thoughts
Discussion Questions
