Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management.
Shows how to develop a marketing and sales strategy for globalization
Details regional versus country-specific profiles
Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations
Provides sales and negotiation skill sets
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Beruf und Forschung
Professional Practice & Development
Illustrationen
1238 s/w Abbildungen, 8 s/w Tabellen
8 Tables, black and white; 1238 Illustrations, black and white
Maße
Höhe: 240 mm
Breite: 161 mm
Dicke: 24 mm
Gewicht
ISBN-13
978-1-4822-2623-2 (9781482226232)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Thomas A. Cook is the former CEO of American River International, a company that has specialized in the time-sensitive and unique handling needs of the communications, broadcast, and high-tech industries for more than 16 years.
Chapter 1: The Importance of Business Development. Chapter 2: Domestic Versus Global. Chapter 3: The Sales Business Model. Chapter 4: Sales Skill Sets. Chapter 5: Sales Management 101. Chapter 6: Discerning Marketing, Sales and Customer Service. Chapter 7: Negotiation in Business Development. Chapter 8: Best Practices in Sales Management and Business Development. Appendix.
