Chapter One: Planning Your Design
Layout Variations: Standard and Custom Formats 2
Building Mechanicals 4
Developing a Working Grid 6
Placing Elements within the Grid 8
Getting Ideas and Gathering Imagery 10
Sketching Out a Game Plan: Thumbnailing 12
Exhaust the Possibilities: Creating Design Variations 14
Cutting to the Chase: Designing with Die Cuts 16
Chapter Two: Designing with Type
Type Fundamentals 20
Understanding Tracking and Kerning 22
Distorting Type and Scaling in Proportion 24
Getting Type to Fit without Distorting It 25
Widows, Orphans, Ladders, and Rivers 26
Treating Type with Consistency 27
Many Faces, Many Moods 28
Classic Typefaces 29
Selecting Effective Typefaces 30
Choosing Typefaces: Form and Function 32
Working with Text Boxes and Columns 34
Small Caps and All Caps 36
Type and Drop Shadows 37
Creating Baseline Grids 38
Understanding Baseline Grids 40
Letting the Baseline Grid Serve as a Guide 41
Using Baseline Grids to Cross-Align 42
Type Readability 44
Chapter Three: Designing with Photographs
Image Types: One Color, Two Color 62
Maintaining Image Integrity 64
Formatting Images for Print 66
Understanding Linked Images 67
Manipulating Images and Picture Boxes 68
Image Types: Monotones, Duotones 70
Type, Image, and Readability 72
Type and Image: Composing Page Layouts 74
Type and Image: Page Composition 76
Perfect Imbalance: Asymmetrical Design 78
Using Holding Rules 79
Focusing In: Cropping Techniques 80
Picture Box Shapes 82
Editing Picture Box Shapes 84
Custom Shapes: Using Pathfinder 86
The Big Picture 88
Complex Shapes: Advanced Techniques 89
Image Grids: Step and Repeat 90
Complex Shapes: Align and Distribute 91
Placing Images into Text 92
Organizing Annotated Photo Layouts 94
Styling Pointers and Annotations 96
Creating Legends for Photographs 98
Chapter Four: Advanced Typography
Using the Character and Paragraph Palettes 102
Vertical Type: Cheap Motels and Drive-ins 104
Curves Ahead: Create Outlines 105
Controlling Type Outlines 106
Keepin' It Real: Staying True to the Original Typeface 108
Creating Custom Ligatures 109
Applying Effects: The Good, Bad, and the Ugly 110
Shattering Type 112
Offset Path: Inlines, Outlines, and Shadows 113
Creating Stylized Drop Shadows 114
Creating the Illusion of Transparency 116
Separating Stroke and Fills 117
3D Type: Beveling Type Outlines 118
Extruding and Creating Perspective 120
Metallic Type and Gradients 122
Type on a Path: Curves, Spirals, and Circles 123
Receding Type into the Distance 124
Inlaid Text: Cropping Objects into Type 126
Filling Shapes with Body Copy 128
Bubbles and Balls: Warp Effects 130
Creating Logotypes: 3D Effects 132
Distressed Type and Alternative Techniques 134
Using Envelopes to Warp Type 136
Masking Images into Type 137
Chapter Five: Preparing Your Images
Destination Please? Formatting Images 140
Sizing, Scaling, and Setting Resolution 142
Image Prep: Cropping Images 144
Spot Remover: The Clone Stamp Tool 145
Getting Results: Basic Scanning Techniques 146
Focusing In: Sharpening Images 147
True Colors: Color-Correcting Images 148
Color-Correction 101: A Primer 150
Dodge and Burn: Tonal Correction 152
Scanning Large-Scale Artwork 153
Ghosting Images 154
Silhouetted Images: Clipping Paths 156
Silhouetting Images: The Quick Selection Tool 158
Soft Edges: Feathering Images 159
Creating Natural Shadows 160
The Cutting Edge: Torn Paper Effects 162
3D Objects and Textures 164
Smart Objects and Silhouetted Images 166
Fade Away: Creating Vignetted Images 168
Manipulating Imagery Using Filters 170
Silhouetted Images: Clipping Paths 156
Silhouetting Images: The Quick Selection Tool 158
Soft Edges: Feathering Images 159
Creating Natural Shadows 160
The Cutting Edge: Torn Paper Effects 162
3D Objects and Textures 164
Smart Objects and Silhouetted Images 166
Fade Away: Creating Vignetted Images 168
Manipulating Imagery Using Filters 170
Chapter Six: Illustrating Effectively
Simple Illustration Approaches 174
Visual References: Tracing and Live Paint 176
Combining Primary Shapes 178
Mirror, Mirror: Building Symmetrical Shapes 180
From Line to Shape: Outline Stroke 181
Refining and Styling Line Quality 182
Between the Lines: The Live Paint Tools 183
Styling Illustrations: Linear Techniques 184
Creating Linear Patterns 186
Keeping Perspective: Cylindrical Shapes 188
Building Interlaced Shapes 190
Coiled Objects: Chain Links and Slinkys 192
Nuts and Bolts: Building and Styling Technical Shapes 194
Vanishing Points and Two-Point Perspective 196
Using Blends to Build Shapes and Create Volume 198
Creating Banners and Ribbons 200
The Final Touch: Backgrounds and Shadows 202
Using Custom Brushes 204
Warp Effects and Custom Brushes 206
Designing Charts and Graphs 208
Creating Variations and Using Artboards 210
Gradient Mesh: Smooth Surfaces 211
Chapter Seven: Putting It All Together
Prepping Images 214
Why Doesn't the Print Match the Screen? 214
Mechanicals 215
Building Prototypes 215
Creating Acrobat PDF Files 215
Preparing Files for Final Output 216
Color Proofing 217
Collecting for Output: InDesign Packages 218
Fifth Colors 219
Paper Stocks 219
PDF Formats 219
Decimal Conversion Chart 223
Design Resources 225
Bibliography 229
Photography and Illustration Credits 229
Index 231
