From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses -
Strategic management
Strategic marketing in garment industry
Strategic methods
Organizational behaviour
Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
General, Postgraduate, Professional Reference, and Undergraduate Advanced
Maße
Höhe: 235 mm
Breite: 157 mm
Dicke: 16 mm
Gewicht
ISBN-13
978-1-032-76071-1 (9781032760711)
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Schweitzer Klassifikation
Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.
Foreword
Preface
1. Strategic management
2. Garment industry
3. Strategic marketing in garment industry
4. Strategic management in garment industry
5. Strategic methods
6. Organizational behaviour
References
Index
