Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 241 mm
Breite: 208 mm
Gewicht
ISBN-13
978-0-256-17894-4 (9780256178944)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Introduction to corporate-level strategy; resources and rents; scale and scope within an industry; diversification - expansion into additional product markets; managing diversified corporations; transaction costs analysis and agency theory; governance of the firm.
