Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.
Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.
Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.
Rezensionen / Stimmen
"If you are a communicator trying to navigate a more unpredictable world, this book is a timely and valuable guide." * Oana Lungescu, NATO Spokesperson * "Amanda Coleman's rigorous approach combines global case studies with remarkable front-line experience to describe how our response to a crisis can, and must, be strategic. The definitive crisis communications guide for today." * Donald Steel, global crisis communications practitioner, former Chief Communications Adviser, BBC * "Sets out every aspect of planning for, dealing with and, crucially, recovering from a crisis. Putting people first, this concise and considered book leaves nothing to chance and will help every senior comms professional to hone their skills in this area." * Sarah Hall, MD Astute.Work, CIPR President 2018 and founder, #FuturePRoof * "Refreshingly people-focused, it provides helpful blueprints, top tips and ideas alongside thought-provoking case studies that are relevant and, frankly, cover issues that could happen to any of us. A must-read guide for anyone working in the communications field." * Emma Leech, Director of Marketing and Communications, Nottingham Trent University * "Crisis communications are the ultimate test of a PR professional's ability, and there is nobody more skilled in this field than Amanda Coleman. This book will automatically become the gold standard exposition of what constitutes excellence in this vital area of PR practice." * Francis Ingham, Director General, PRCA Chief Executive, ICCO Executive Director, LGComms * "If you are in senior or middle management in any business you simply must have this book on your desk. Communication in a crisis is very often much more important than any projects a corporation may have." * Maxim Behar, CEO, M3 Communications Group, Inc., ICCO Past President * "If you are facing a crisis, you need to have this book to hand. Amanda Coleman's detailed and thoughtful approach means this book is a must-read for professional communicators. Whether it's your first or countless crisis, you'll find the book an invaluable resource." * Rachel Miller, Director, All Things IC consultancy * "A ground-breaking and essential companion for organizational leaders aspiring to deliver communications excellence in challenging times." * Wendy Moran, Senior Lecturer in Marketing and Public Relations, Programme Leader MSc Public Relations, Manchester Metropolitan University *
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 235 mm
Breite: 158 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-1-78966-290-0 (9781789662900)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Amanda Coleman is a crisis communication consultant and a fellow of both the Chartered Institute of Public Relations and The Public Relations and Communications Association (PRCA). She was previously the Head of Corporate Communications for Greater Manchester Police and managed many significant crises including the Manchester Arena terrorist attack in 2017. A regular international conference speaker, she has been involved in European studies of crisis communication, law enforcement and social media crisis usage. In 2019, she was the Chair of the PRCA Council.
Section - ONE: The lead up;
Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan;
Chapter - 02: Recognizing a crisis: What it is and how to spot it;
Section - TWO: During the crisis;
Chapter - 03: The operational response: The approaches and how they relate to communications;
Chapter - 04: Remembering the people: How employees should come first;
Chapter - 05: It's tough at the top: The role of leadership in a crisis;
Chapter - 06: The impact on the community: Managing the consequences;
Section - THREE: The aftermath;
Chapter - 07: It's OK to not be OK: Ensuring support is in place;
Chapter - 08: Stepping on the road to recovery;
Chapter - 09: So, what happens next?
