In this text, the authors explain their business method, that of "values-led business", and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.
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Höhe: 240 mm
Breite: 160 mm
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ISBN-13
978-0-684-83499-3 (9780684834993)
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Schweitzer Klassifikation
Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Vermont in 1978. Today, Ben & Jerry's Homemade is a $160 million company and contributes 7.5% of its pre-tax earnings to charity.
