Promoted by Kingfisher plc, this book aims to illustrate the best practice among companies in the UK in approaching their responsibilities to a broad range of "communities". It shows how the fortunes of organizations can be influenced by the voiced opinions of such communities. Companies which lead in community investment attract higher quality and harder working employees. This second edition reflects the current discussion of customer care in the context of the Citizen's Charter and British Standard 5750.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 215 mm
Breite: 135 mm
Gewicht
ISBN-13
978-0-7494-0810-7 (9780749408107)
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Schweitzer Klassifikation
Autor*in
Vorwort
Director General, Confederation of British Industry
The case for management; responsibility towards employees; responsibility towards suppliers; responsibility towards investors; responsibility in the political arena; responsibilities towards the broader community; creating partnerships through sponsorship; responsibilities towards the environment; maintaining an ethical climate; getting the message across; the role of the social responsibility audit.
