This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.
New to This Edition: ~STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities ~Additional math practice problems in end of chapter activities ~More than 20% new photographs throughout the book ~30% new Snapshot and Trendwatch features and updated content in all cases ~Expanded coverage of buying in foreign markets ~Integrated content on product development throughout PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Rezensionen / Stimmen
Very user friendly, easy to navigate through, examples are clear and uncomplicated, examples /case studies are interesting. Well written and understandable at all levels. Overall, I feel it is probably one of the best text books I have ever used. -- Carol Lazich, George Brown College, Canada Covers retail math throughout the text instead of in its own section. Snapshot and trend watch are better than many articles I supplement from WWD. They are great, fresh applicable for classroom discussion. The overall text is a great, one-stop-solution to teach both buying concepts and actual retail math execution. -- John Conte, Wade College, USA The text has good information relating to a buyer's role in retailing... A good text for a Basic Buying course. -- Marla Green, LIM College, USA A good comprehensive text to show the traditional role of the buyer within the US market. With an easy to follow and logical sequence, it shows the breadth of tasks in the buying and merchandising function well. -- Helen Beney, University of Westminster, UK With a simple and straightforward approach, Richard Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six month merchandising plan, and developing sales forecasts ... this fifth edition contains up-to-date coverage of important retailing trends ... Challenging, practical and comprehensive, Retail Buying prepares students for merchandising careers in retailing. -- Sir Read-a-lot Sir Read-a-lot
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing Plc
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Höhe: 235 mm
Breite: 187 mm
Gewicht
ISBN-13
978-1-62892-963-8 (9781628929638)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Richard Clodfelter is a Distinguished Professor Emeritus in the College of Hospitality, Retail, and Sport Management at the University of South Carolina, US, where he taught retail buying, internet retailing, and entrepreneurship.
Preface Acknowledgments Part I Understanding the Retail Environment Where Buying Occurs Chapter 1 Today's Buying Environment Chapter 2 The Buying Function in Retailing Chapter 3 Buying for Different Types of Stores PART II Getting Ready to Make Buying Decisions Chapter 4 Obtaining Assistance for Making Buying Decisions Chapter 5 Understanding Your Customers Chapter 6 Understanding Product Trends: What Customers Buy Part III Planning and Controlling Merchandise Purchases Chapter 7 Forecasting Chapter 8 Preparing Buying Plans Chapter 9 Developing Assortment Plans Chapter 10 Controlling Inventories Part IV Purchasing Merchandise Chapter 11 Selecting Vendors and Building Partnerships Chapter 12 Making Market Visits and Negotiating with Vendors Chapter 13 Locating Sources in Foreign Markets Chapter 14 Making the Purchase PART V Motivating Customers to Buy Chapter 15 Pricing the Merchandise Chapter 16 Promoting the Merchandise Appendix A: Basic Retail Math Formulas Appendix B: Decision Making Glossary Index Credits
