Retail Advertising Design

Coupons have proved to be one of the most effective ways for business people to introduce new products and services, build market share, open up new markets, and increase customer traffic. This book examines ready-to-use coupons, campaign ideas, and design guidelines and is designed to help business people create productive coupon programmes quickly and easily. In addition to ready-to-use design formats and headers, the book includes a reference section with 35 sample ads and guidelines for creating and using designs effectively. There is also information on the attractive use of type, paper, and ink and tips for generating persuasive coupon copy.