Chapter - 01: Why Creativity?;
Chapter - 02: Creativity primer;
Chapter - 03: The techniques;
Chapter - 04: Techniques 1 - What's the question?;
Chapter - 05: Techniques 2 - What's the answer?;
Chapter - 06: Other sources
1 Why Creativity? 1
Creativity or bust 1; Can you catch it from a book? 2; What's the hurry? 2
2 Creativity primer 5
What is it? 5; What stops it? 6; Why techniques? 7; Association to ideas 8; The longer view 10
3 The techniques 11
Questions and answers 11; Individuals and groups 12; Choosing a technique 12; The Instant Creativity structure 13
4 Techniques 1 - What's the question? 15
4.1 Compass 16; 4.2 Obstacle map 18; The level chain 20; 4.4 Aerial survey 22; 4.5 Destination 24; 4.6 Do nothing 26; 4.7 Shorts 28; 4.8 Adventure 30; 4.9 Outside in 32; 4.10 Up and down 34; 4.11 Time slices 36; 4.12 Thesaurus 38; 4.13 Crystal ball 40; 4.14 Web wandering 42; 4.15 Excellence 44; 4.16 Army of a thousand 46; 4.17 Solve a different problem 48; 4.18 Restatement 50; 4.19 Mud slinging 52; 4.20 Questions race 54; Whiteboard 56
5 Techniques 2 - What's the answer? 59
5.1 Challenging assumptions 60; 5.2 Distortion 62; 5.3 Reversal 64; 5.4 Fantasy 66; 5.5 Someone else's view 68; 5.6 Metaphor 70; 5.7 Random word 72; 5.8 Random picture 74; 5.9 Found objects 76; 5.10 Nonsense sentence 78; 5.11 On this day 80; 5.12 Cool site 82; 5.13 Headlines 84; 5.14 Quotations 86; 5.15 Squirrel box 88; 5.16 Set it to music 90; 5.17 Da Vinci scribbles 92; 5.18 Inside view 94; 5.19 Shades 96; 5.20 Problem perfect 98; 5.21 Frontiers 100; 5.22 Attributes 102; 5.23 Kid's play 104; 5.24 Components 106; 5.25 Substitute 108; 5.26 It's a steal 110; 5.27 Behind it 112; 5.28 Draw it 114; 5.29 Touch me, feel me 116; 5.30 Evil genius 118; 5.31 The game 120; 5.32 It's silly 122; 5.33 Been there before 124; 5.34 Abattoir of sacred cows 126; 5.35 Size matters 128; 5.36 Lose the baggage 130; 5.37 Auntie gravity 132; 5.38 Long division 134; 5.39 It's only natural 136; 5.40 Location 138; 5.41 TV listings 140; 5.42 Cacophony 142; 5.43 Morphology 144; 5.44 Talking pictures 146; 5.45 Two words 148; 5.46 Psychiatrist's couch 150; 5.47 Mix and match 152; 5.48 Lost in translation 154; 5.49 They're winning 156; 5.50 The £100 bid 158; 5.51 SWOT 160; 5.52 Option evaluation 162; 5.53 Signposts 164; 5.54 Hazard markers 166
6 Other sources 169
There's more 169; Reading up 169; E-creativity 171
Appendix 1 - The selector 175
The Random Selector 175; Techniques in timing order 176; Techniques in expertise order 177; Techniques in direction setting order 178; Techniques in idea generation order 179; Techniques in problem solving order 180; Techniques in fun order 181
Appendix 2 - Lists for techniques 183
5.5 Someone else's view 183; 5.7 Random word and 5.45 Two words 184; 5.10 Nonsense sentence 185; 5.19 Shades 186
