This new edition maintains the successful format of the previous edition but assembles a new collection of cases drawn from a wide cross-section of industry sectors: retailing, transport and distribution, manufacture and entertainment. The companies dealt with range from small companies to large multinationals in the public and private sectors. This text is written in a lively style with illustrations throughout and is the perfect way to relate strategic management theory to the real world.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 246 mm
Breite: 190 mm
Dicke: 30 mm
Gewicht
ISBN-13
978-0-273-60380-1 (9780273603801)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
CHAPTER 1 INTRODUCTION TO THE STRATEGIC MANAGEMENT PROCESS BY KW GLAISTER CHAPTER 2 STRATEGIC MANAGEMENT CASE ANALYSIS BY KW GLAISTER CHAPTER 3 FINANCIAL ANALYSIS FOR CASE STUDIES BY KW GLAISTER AND H SHORT Case 1: Asda Group Plc (A) by KW Glaister Case 2: Asda Group Plc (B) by KW Glaister Case 3: Argyll Group Plc by CM Clarke-Hill and TM Robinson Case 4: Burton and Next - the changing high street by CM Clarke-Hill Case 5: Cromarty Court House Museum by G Watson Case 6: London Zoo by JL Thompson Case 7: The National Trust by JL Thompson Case 8: Kirklees Metropolitan Council - corporate strategy in a local authority by S Davies and D Griffiths Case 9: Abbey National Plc by D Thwaites and JP Dewhirst Case 10: The Caisses d'Epargne (French Savings Banks) by B Moingeon and B Ramanantsoa Case 11: Corporate strategies within the newly privatised water plcs by S G Ogden Case 12: The European food industry and Groupe BSN by JR Anchor Case 18: Redland Plc by B Kenny and EC Lea Case 19: ICI and Hanson a contrast in styles by JR Anchor Case 20: Stagecoach Holdings Plc by CM Sharkey and G Gallagher Case 21: Christian Salvesen Plc by CM Clarke-Hill Case 22: Virgin Atlantic Airways by KW Glaister Case 23: NFC Plc by CM Clarke-Hill Case 24: Distribution in the UK: an industry note by AE Whiteing and CG Barnford
