Unleash Your Video Stardom!
Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.
Master video planning, filming, and editing that demand attention
Discover cutting-edge tech and tools to capture the perfect shot
Explore audio and lighting magic to elevate your content's cinematic quality
Develop a loyal community of engaged fans and customers with YouTube Analytics and learn how to leverage AI to streamline your video planning and scheduling.
When you've mastered content creation and built your audience, it's time to build your business. YouTube Channels For Dummies reveals proven strategies for monetizing your channel through:
Advertising programs
Sponsorships
And more monetization and brand opportunities
Whether you're a bedroom broadcaster, a business looking to reach a global audience, or anywhere in between, this jargon-free guide is your ticket to YouTube superstardom. Get ready to claim your share of the spotlight.
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Sprache
Verlagsort
Verlagsgruppe
Produkt-Hinweis
Broschur/Paperback
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Maße
Höhe: 233 mm
Breite: 185 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-1-394-27143-6 (9781394271436)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Rob Ciampa helped grow and lead one of the world's top YouTube analytics firms. He now works with companies on competitive analytics and business performance.
Matt Ciampa is a video editor whose work has been featured on the Try Guys, Jubilee, and BuzzFeed's "Tasty" channel.
Rich Murphy is a Senior Product Manager at Pixability.
Jackie Swansburg Paulino is the Chief Product Officer at Pixability.
Introduction 1
Part 1: Getting Started with YouTube 7
Chapter 1: Understanding the YouTube Ecosystem 9
Chapter 2: The Basics of YouTube Navigation 25
Chapter 3: Building Your Channel from the Ground Up 53
Part 2: Making Great YouTube Videos 75
Chapter 4: What Makes a Video Good? 77
Chapter 5: Production: How to Have a Successful Shoot 91
Chapter 6: Post-Production: How to Edit 115
Chapter 7: Preparing for Upload Day 145
Part 3: Growing, Knowing, and Engaging Your Audience 179
Chapter 8: Building Your Audience 181
Chapter 9: Creating Your Content Strategy 203
Chapter 10: YouTube Studio Channel Analytics 221
Chapter 11: First-Party Data: Your Own Secret Recipe 249
Part 4: YouTube Channels Are Serious Business 263
Chapter 12: Expanding Your Audience with Paid Ads and Promotions 265
Chapter 13: Earning Money on YouTube: A YPP Overview 289
Chapter 14: Using AI to Supercharge Your YouTube Channel 307
Part 5: The Part of Tens 325
Chapter 15: Ten Key Steps to Improving YouTube Search Results 327
Chapter 16: Ten Things to Know About Copyright 337
Index 347
