When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
'Mind-blowing.' Management Today
'Accessible and intellectually rigorous.' Books of the Year, The Times
'Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back
Rezensionen / Stimmen
An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. * Forbes * A fascinating, fluent and original book from one of the giants of behavioural science. -- Tim Harford, author of The Undercover Economist Strikes Back It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer - in other words, all of us. -- David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena ... it is mind-blowing * Management Today * The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years. -- Amy Cuddy, author of Presence An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again. -- Adam Grant, author of Originals and Give and Take Cialdini collates an impressive array of studies suitable for academic and general readers. -- Books of the Year * Times Higher Education * No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical. -- Richard H. Thaler, co-author of Nudge and author of Misbehaving Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful. -- Chip Heath, co-author of Switch and Made to Stick Both accessible and intellectually rigorous -- Books of the Year * The Times *
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 195 mm
Breite: 128 mm
Dicke: 32 mm
Gewicht
ISBN-13
978-1-84794-143-5 (9781847941435)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink's current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.'
As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'.
He lives in Phoenix, Arizona.
i: Acknowledgments
ii: Author's Note
Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION
1: PRE-SUASION: An Introduction
2: Privileged Moments
3: The Importance of Attention . . . Is Importance
4: What's Focal Is Casual
5: Commanders of Attention 1: The Attractors
6: Commanders of Attention 2: The Magnetizers
Part 2: PROCESSES: THE ROLE OF ASSOCIATION
7: The Primacy of Associations: I Link, Therefore I Think
8: Persuasive Georgraphies: All The Right Places, All the Right Traces
9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION
10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts
11: Unity 1: Being Together
12: Unity 2: Acting Together
13: Ethical Use: A Pre-Pre-Suasive Consideration
14: Post-Suasion: Aftereffects
iii: References
iv: Notes
v: Index
