Operations Research / Management Science Applications in the Blockbuster Supply Chain

Accessible but technical, this book presents the application of deterministic and stochastic modeling practices as applied to the fascinating case study of BlockbusterT. It walks business leaders through supply chain problems at BlockbusterT and describes precisely how OR/MS methods were applied to improve decision making processes resulting in millions of dollars in savings. The book also includes a full appendix of formulations, programs, sample data sets; and, as an online supplement to the book, the author will provide SAS/CPLEX code that can be used as test samples.