This is the first book to reveal secret of the Asia psyche that influence behavior in business, diplomacy, lifestyles, and basttle. Americans seldom realize that Asians regard the marketplace as a battlefield, but now successful East-West trade consultant Chu tells how Westerners can defend their interests by playing the same game.
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Fadenheftung
mit Schutzumschlag
Maße
Höhe: 243 mm
Breite: 165 mm
Dicke: 32 mm
Gewicht
ISBN-13
978-0-89256-352-4 (9780892563524)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Chin-Ning Chu is president of Asian Marketing Consultants, Inc. She counsels Western companies doing or wishing to do business in Asia. Born in Teinjin, near Beijing, she was raised in Taiwan after the fall of mainland China to the Communists. She has studied the teachings of sages in India, China, and Europe and believes her study of philosophy and psychology provides her with a powerful tool with which to examine the complexities of philosophical, sociological, and historical influences on the shaping of the modern Asian mind. Ms. Chu lives in Beaverton, Oregon.
Contents
Acknowledgments
Part One
The Mind Game
1 Preparing for the Game
2 The Marketplace is a Battlefield
3 The Sun Tzu Bing-Fa
4 The 36 Strategies
5 Thick Face, Black Heart
Part Two
The Ant People
6 Japan Says no for 300 Years
7 Virtue and Hypocrisy
8 The Corporate Samurai
9 Morita and Ishihara
Part Three
The Matriarch
10 The Hurdles
11 China Views the West
12 Historical and Cultural Connections Among the Asian Peoples
13 The Inner Chinese
14 Taiwan's Prosperity Explosion
Part Four
The Survivors
15 Great Expectations
Part Five
Endgame
16 Winning Moves
17 Paper Tiger or Sleeping Lion?
Index
