The environment; government and the economy; an outline of corporate planning; strategic planning - the decision-making context; corporate objectives; setting objectives in a changing environment; appraising the internal environment; uncertainty and change; product, market and manufacturing development; implementation of plans; acquisition and utilisation of resources; identification of strategies; summary of strategic planning; marketing; steps in marketing planning; information for marketing decisions; managing and controlling the marketing mix; information for control; operational control; techniques for measuring financial performance.
