Written for students preparing for the CIMA stage 4 management accounting strategic planning and marketing examination, this pack includes a guide, a bank of exam-standard questions, suggested answers, tutorial notes, examination syllabus and hints on exam technique.
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ISBN-13
978-1-85179-288-7 (9781851792887)
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Schweitzer Klassifikation
The environment; government and the economy; an outline of corporate planning; strategic planning - the decision-making context; corporate objectives; setting objectives in a changing environment; appraising the internal environment; uncertainty and change; product, market and manufacturing development; implementation of plans; acquisition and utilization of resources; identification of strategies; summary of strategic planning; marketing; steps in marketing planning; information for marketing decisions; managing and controlling the marketing mix; information for control; operational control; techniques for measuring financial performance.
