Written for Strategic Management or Business Policy courses at either undergraduate or graduate level, this softcover text provides students with an integrative learning experience that helps them develop state-of-the-art strategic management knowledge and skills. It is the text part (minus the cases) of the hardcover Certo/Peter and includes broad coverage of all major strategic management topics such as international issues, social responsibility, and operations. Each chapter includes footnotes throughout, which help students immediately identify citations.
Auflage
International student edition
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Gewicht
ISBN-13
978-0-07-100681-1 (9780071006811)
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Schweitzer Klassifikation
Preface. Part I: An Overview of Strategic Management. Introduction to Strategic Management. Part II: The Strategic Management Process. Environmental Analysis. Establishing Organizational Direction: Mission and Objectives. Strategy Formulation. Strategy Implementation. Strategic Control. Part III: Special Issues in Strategic Management. Strategic Management and International Operations. Strategic Management and Social Responsibility. Part VI: Foundatoins for Strategic Management. Operations Foundations for Strategic Management. Financial Foundations for Strategic Management. Marketing Foundations for Strategic Management. Part V: A Framework for Strategic Analysis. A Comprehensive Approach to Analysing Strategic Problems and Cases. Appendix: Selected Sources of Secondary Information. 1990 ISE 368pp
