For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Maße
Höhe: 230 mm
Breite: 191 mm
ISBN-13
978-0-07-010458-7 (9780070104587)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Section One: An Overview of Strategic Management. Introduction to Strategic Management. Section Two: The Strategic Management Process. Environmental Analysis. Establishing Organizational Direction: Mission and Objectives. Strategy Formation Strategy Implementation. Strategy Control. Section Three: Special Issues in Strategic Management. Strategic Management and International Operations. Strategic Management: Social and Ethical Dimension. Section Four: Foundations for Strategic Management. Operations Foundations for Strategic Management Financial Foundations for Strategic Management. Marketing Foundations for Strategic Management. A Framework for Strategic Analysis. A Comprehensive Approach to Analysing Strategic Problems & Cases. Section Six: Cases in Strategic Management.
