Aims to develop strategic management knowledge and skills in undergraduates and postgraduates. The text covers such topics as management processes, frameworks for analysis and special issues within the subject. Each topic is integrated with other topics.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
name index, subject index
Maße
Höhe: 230 mm
Breite: 183 mm
ISBN-13
978-0-07-010446-4 (9780070104464)
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Schweitzer Klassifikation
An overview of strategic management; the strategic management process; special issues in strategic management; foundations for strategic management; a framework for strategic analysis.
