Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements and preparing a pitch. Authentic teaching materials such as newspaper articles and blogs help prepare learners for real working life. Comprehensive teacher's notes are available online.
Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements and preparing a pitch. Authentic teaching materials such as newspaper articles and blogs help prepare learners for real working life. Comprehensive teacher's notes are available online.
Produkt-Info
Reihe
Sprache
Verlagsort
Zielgruppe
Für den Englisch-Unterricht
Maße
Höhe: 244 mm
Breite: 188 mm
Dicke: 10 mm
Gewicht
ISBN-13
978-0-521-72457-9 (9780521724579)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
1. Newspapers; 2. Radio; 3. Magazine; 4. Television; 5. Film; 6. New media; 7. Advertising; 8. Marketing; Audioscript; Answer key; Acknowledgements.
