Small Business Management and Communication is designed for students of Units 1 and 2 VCE Business Management. Appropriate case studies and related work requirement activities are included to ensure students are able to apply the theory of business management to real life situation. Reference is also made to articles and journals which will be of assistance to teachers as extension work for students. In Small Business Management and Communication the function of small business in Australia is investigated, together with the necessary components involved in establishing and implementing an effective business plan. The importance of effective business communication is examined, and is placed in the context of the marketing and public relations functions carried out in business operations.
Sprache
Verlagsort
Zielgruppe
Für Grundschule und weiterführende Schule
ISBN-13
978-0-340-58139-1 (9780340581391)
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Schweitzer Klassifikation
PREFACE; ACKNOWLEDGEMENTS; PART ONE SMALL BUSINESS MANAGEMENT; 1 Overview of the small business sector; 2 The small business manager; 3 Planning: Feasibility study; 4 Management co-ordination; 5 Management evaluation; PART TWO MANAGEMENT AND COMMUNICATION; 6 Communication is business; 7 Marketing in business; 8 Public relations in business; WORK REQUIREMENTS; UNIT 1 SMALL BUSINESS MANAGEMENT; 2 MANAGEMENT AND COMMUNICATION; INDEX
