What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness?
Learn how to understand and utilize social media for business.
From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you?re using social media to its full potential.
Whether you?re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to:
Create a viable social media strategy
Build and use channels such as Twitter, Facebook and LinkedIn
Create customised apps, communities and use keywords
Monitor any activity such as paid-for advertising
Understand your audience and what content they want
Integrate your social media activity into your marketing strategies
Discover the secrets to social media for your business.
"As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide
"Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
Rezensionen / Stimmen
'Excellently pitched, current and informative,' Clare Vincent, VP Marketing, BBC Worldwide Sales & Distribution "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog "I found that the explanations provided by the authors and the step-by-step implementation programme are more than worth the retail price of the book alone. This could be one of the most useful reference books of the year." Business Money
Auflage
Sprache
Verlagsort
Verlagsgruppe
Maße
Höhe: 232 mm
Breite: 156 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-1-78059-145-2 (9781780591452)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Michelle Carvill is the director of Carvill Creative providing clients with marketing strategies including communication strategies and social media. David Taylor is the Managing Director of 2010media, a leading PR, social media and online marketing consultancy, with over 18 years experience of the media industry.
