This is the first UK management book on business ethics and the allied but wider topic of corporate responsibility, which involves bottom-line profits and long-term corporate positioning.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 216 mm
Breite: 138 mm
Gewicht
ISBN-13
978-0-09-174028-3 (9780091740283)
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Schweitzer Klassifikation
What is corporate responsibility?; why be responsible?; how to run an ethical business?; from ethics to corporate responsibility; putting it into practice; communicating the new strategy and capitalizing on it; well-used excuses and how to beat them.
