This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.
Rezensionen / Stimmen
MODULE I. A FRAMEWORK FOR UNDERSTANDING E-BUSINESS. Chapter 1: Exploring the World of e-Business. Chapter 2: Environmental Forces Affecting Planning and Practice. Chapter 3: Ethical, Legal, and Social Concerns. MODULE II. STRATEGIC BUSINESS PLANNING FOR THE INTERNET. Chapter 4: Developing e-Business Models. Chapter 5: Strategic Planning: A Multi-level Organizational Approach. Chapter 6: Researching and Analyzing Opportunities for Growth. Chapter 7: Understanding Online Communication and Behavior. MODULE III. IMPLEMENTING THE E-BUSINESS PLAN. Chapter 8: Creating the Marketing Mix. Chapter 9: Organizational and Managerial IssuesChapter. Chapter 10: Financial Planning and Working with Investors. Chapter 11: Implementation and Control of the e-Business Plan.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Maße
Höhe: 238 mm
Breite: 197 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-618-51988-0 (9780618519880)
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Schweitzer Klassifikation
MODULE I. A FRAMEWORK FOR UNDERSTANDING E-BUSINESS. Chapter 1: Exploring the World of e-Business. Chapter 2: Environmental Forces Affecting Planning and Practice. Chapter 3: Ethical, Legal, and Social Concerns. MODULE II. STRATEGIC BUSINESS PLANNING FOR THE INTERNET. Chapter 4: Developing e-Business Models. Chapter 5: Strategic Planning: A Multi-level Organizational Approach. Chapter 6: Researching and Analyzing Opportunities for Growth. Chapter 7: Understanding Online Communication and Behavior. MODULE III. IMPLEMENTING THE E-BUSINESS PLAN. Chapter 8: Creating the Marketing Mix. Chapter 9: Organizational and Managerial IssuesChapter. Chapter 10: Financial Planning and Working with Investors. Chapter 11: Implementation and Control of the e-Business Plan.
