Enterprise: Creation Development and Growth

Using case studies, anecdotes and quotes, the author demonstrates that enterprise can be taught, learnt and harnessed to make organisations and individuals thrive. Enterprise, he contends, is the charatceristic of people, groups and organizations which produces a disposition to self-realization through achievement. It encompasses the self-reliance to innovate, accept risk and act independently. People and organizations showing enterprise have the drive, energy, creativity and leadership to see tasks through to completion by individual effort or succcessful teamwork. A radical initiative in higher education is due to be launched in 1989 which will provide every student with access to programmes designed to gain insight into enterprise, culture and their own personal development. This book aims to be part of the curriculum in all courses.