Trademarks:Legal and Business Aspects

The articles that have been compiled in this book are based upon reports that were presented at the 7th Annual Waidring Spring Conference. At the conference a broad selection of issues were discussed that will be of interest to everyone engaged in the field of trademark law. Both the legal and business aspects of trademarks are treated from the perspective of a great number of different disciplines.

<p class=copymedium>Among the subjects that are covered you will find:

<li class=copymedium>international registration and protection of trademarks, as has been laid down in the Madrid Protocol trademarks as business assets
<li class=copymedium>developments connected with trademarks in the European context counterfeiting of branded goods
<li class=copymedium>merchandising and related issues of a legal and commercial interest
<li class=copymedium>house marks
<li class=copymedium>collective marks
<li class=copymedium>trademark dispute resolution.